Ecommerce Manager
In order to deliver ‘A Cut Above’ demand generation across Chisholm Hunter web properties, the Ecommerce Manager is accountable for maximising traffic, site conversion and sales targets.
This is a senior level appointment, reporting into the Retail Director. As such, previous experience of working and presenting at this level is crucial.
As a fast growing business, this is also a hands on role and is not for the faint hearted. It is not a role where there are multiple levels of management delivering the outputs for you.
This is an office based role with an expectation for a presence in the office.
Key Responsibilities1. Directly line managing the Ecommerce team, including Developer, Digital Marketing Manager and Digital Design colleagues.
2. Developing, implementing and delivering the Ecommerce plan and targets.
3. Managing demand generation across all channels to include paid, organic, affiliate, social and email and using on-Site analytics and conversion testing software to embed and manage a formal test:measure:learn approach to channel optimisation
4. Collaborate with the web merchandising and buying team to continually optimise product and pricing mix across web properties. Collaborate with the marketing team to ensure that planned marketing campaigns and promotions are executed effectively across all digital channels and web properties
5. Measure and monitor Customer Experience through the use of analytics. Develop and deliver quarterly action plans.
Essential Skills & Experience
- Responsibility of delivering and sustaining challenging commercial targets
- Experience of managing Paid Search, SEO, email, social and preferably affiliates
- Experience of fast-paced environments (preferable retail)
- Understanding of best practices of content creation and web optimisation
- Demonstrable experience of improving on-site conversions and reducing cart abandonment
- Previous line management responsibility
- Confidence to take the initiative and to be able to explain your plans and results clearly and logically
Job Types: Full-time, Permanent
Please email your CV to recruitment@chisholmhunter.co.uk or click here to apply.